Featured Collections for your Special Valentine


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Custom Cartier, Rolex

and Other Luxury Watches

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How We are Different from Other Jewelry Websites


How Dazzle Now is Changing the Jewelry Industry

The jewelry industry supply chain does not work well for most consumers

There is a vast network of brokers, wholesalers, and retailers who as a group charge an excessive mark-up in the price to consumers (see the group of businesses within the dotted lines of the Jewelry Industry chart below)

The excessive mark-ups in the price repels most consumers who are forced to either settle for lower quality in order to afford the price or else pay an excessive price for the jewelry that they love.

Dazzle Now has created a new business model in which the consumer can buy high quality jewelry from the same manufacturers who supply the top luxury brands, yet Dazzle Now sells its jewelry at a fair price