Our Pricing is Fair & Reasonable
We have fair pricing because:
1) We refuse to employ the standard industry mark-up in pricing
2) We are buying directly from the people who make the jewelry rather than from the web of brokers, wholesalers, traders and retailers who as a group mark-up prices from the people who make the jewelry, the total mark-up of which is excessive
3) We refuse to spend the millions on advertising that some other jewelry companies spend. As a result, we pass along that cost savings to our customers via a fair price
4) Our philosophy is to share with our customers the beneficial pricing we have negotiated from the manufacturers rather than keep all of that benefit to ourselves.