Our Pricing is Fair & Reasonable

We have fair pricing because:

1)  We refuse to employ the standard industry mark-up in pricing

2)  We are buying directly from the people who make the jewelry rather than from the web of brokers, wholesalers, traders and retailers who as a group mark-up prices from the people who make the jewelry, the total mark-up of which is excessive

3)  We refuse to spend the millions on advertising that some other jewelry companies spend.  As a result, we pass along that cost savings to our customers via a fair price

4)  Our philosophy is to share with our customers the beneficial pricing we have negotiated from the manufacturers rather than keep all of that benefit to ourselves.